In 1973, the company logo was replaced with a new one depicting a bald lifter with a muscular physique. This logo was printed on t-shirts and stringers, which became popular among fitness enthusiasts from all around the US. Gold’s Gym has always believed in creating a community of people who are dedicated to helping each other reach their goals. This has helped millions of people worldwide achieve their fitness goals and improve their health and wellbeing. If you choose to wear Gold’s Gym items, you will be declaring your self a part of this community. Plus, you’ll look great too!

Muscle Joe is the iconic mascot of Gold’s Gym. He is a bald muscly weightlifter who was named for the founder of Gold’s Gym – Joe Gold. The story goes that the logo was drawn on a napkin over lunch. If you believe the legend it was quite a lunch, in attendance were Arnold Schwarzenegger, Ken Waller and Ric Drasin. It was Ric Drasin who scribbled the now-iconic image on to a napkin. When Gold’s Gym’s active community put the logo onto t-shirts, they sold them so fast that they couldn’t keep up with the demand. Ever since Muscle Joe has been the face of Gold’s Gym. The mens stringer vest was popularized at the dawn of the bodybuilding boom a long time ago by Arnold Schwarzenegger, along with other iconic bodybuilding wear such as rag tops. With the hugely popular Gold's Gym stringer vest paving the way, the gym stringer became an iconic vest for displaying muscle gains in the gym. Along with other classic fitness brands producing their own version including World Gym, and Powerhouse Gym. By the 1990s, chains of Gold’s Gym were opened in several countries in Europe and Asia. All these franchises were equipped with modern machinery, including treadmills and steppers. This gym was one of the first facilities to introduce equipment other than free weights.

Gold’s Gym Clothing

Gold's Gym is a widely recognised brand, from a successful gym and health club. They have been changing the fitness world for decades, and you can own your own piece of history with a quality item from their range of gym wear. The shooting of this film took one month, and it featured a detailed bodybuilding match between Arnold and Lou Ferrigno for the Mr. Universe and Mr. Olympia 1975 titles. The shooting of this film was a challenging endeavour as its creators had to face the egoistic behaviours of bodybuilders disgruntled over the contract fee. This was because, aside from Arnold, the rest of the bodybuilders were offered relatively meagre amounts. But despite all these hardships and struggles, the shooting was completed successfully, and the movie was a success.

Fast forward 45 years and the brandhas now grown to become one of the most iconic and trusted fitness brands globally, with leisure centre locations all over the World which are constantly featured in the media and on Athletes' social profiles. It only seemed a natural progression for the Gold's Gym clothing range to follow in the footsteps of their gyms and become just as popular and as iconic. Be a part of the golden bodybuilding era and wear Gold's Gym! Fast forward a few centuries and we now have a completely modernised version of the Muscle Joe Vest for men. Maintaining its heritage this men's gym vest still features all the classic stringer vest features; thin shoulder straps, deep arm holes, and lengthened body. The Pumping Iron’s success was not just in the form of its exceptional performance on the silver screen; it also served as a significant contributing factor in introducing the muscular physique as a vital trait of heroes in the films. And the ultimate beneficiary in this entire scenario was Gold’s Gym, which because a preferred place to train for globally known stars like Clint Eastwood and Muhammad Ali. Gold’s Gym in the 1980s and Beyond Gold's Gym are great at specialising in items which are perfect for showing off your physique. You train hard and you deserve to show off your hard work through the cut and style of your clothes. There are fitted options available, low cuts, tight fitting: something for everyone, depending on your preference.

Otomix

Gold's Gym has seen a huge rise in popularity over the last few years, largely down thanks to Arnold Schwarzenegger sporting the stringer tank tops throughout the well-known bodybuilding documentary; Pumping Iron. Gold's Gym tank tops are extremely comfortable and loose fitting making them an ideal top to train in. Gold's Gym has brought their bodybuilding vests into the modern era, now producing them with performance-based fabrics rather than just the classic cotton fabric, making these shirts perfect for training. Gold's Gym pride themselves on quality, so you can be sure your vest will be hard-wearing and built to last.